What is digital marketing?
Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.
What should my digital marketing budget be?
Are you hiring?
We're always looking to develop relationships and meet new prospective employees.
If we're not actively hiring at a given time, we're still working to build up our talent bench.
What's a digital marketing agency?
A digital marketing agency is a business (like us!) which assists other companies with their online marketing efforts. Agencies can be as involved as the client would like. For some of our clients we handle all digital projects but for others we only provide ideas and recommendations through consulting. Our goal is to be an extension of our clients’ teams, support internal marketing teams with specialized digital services.
What's the difference between B2B and B2C digital marketing?
B2B stands for Business-to-Business. This type of marketing refers to businesses who sell products or services to other business. For example, at Blue Compass we work with other businesses to produce stellar digital marketing campaigns. B2C stands for Business-to-Consumer, or businesses that sell their products or services to individual consumers. While all facets of digital marketing can apply to both B2B and B2C, the strategy will differ.
How do you start digital marketing?
We recommend starting digital marketing by thinking about your audience and your priorities. This will help you decide which digital marketing tactics will be the right fit for you. For example, if you’re selling a service aimed at individuals nearing retirement, Instagram and Snapchat probably don’t make sense for your business, while LinkedIn and Facebook would be a better fit for your audience.
Next, it’s time to think about your priorities as a business. The digital marketing tactics you choose should align with your business goals. If your main goal is to spread the word about your local business, then local SEO is for you! If you’re more interested in understanding why users are leaving your website, you should think about UX testing.
If you have the time and the manpower to take on multiple tactics at once, go for it! But if you can only devote attention to a few tactics, then we recommend you start strong with those and add more to your marketing mix as you can.
Can digital marketing increase online sales?
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
What are digital marketing platforms?
Digital marketing platforms are other websites or software used to execute digital strategies. Facebook, Twitter and LinkedIn are all digital platforms which provide marketers with the tools to share their messaging with a desired audience.